Mentioned co-founder Maxim Yurin.
We founded the organization in november 2014. We with Vasily Bogdanov labored in social media Department in the Agency Red Keds. I used to be the Director in the Department, and Vasily was responsible for content and artistic. We joked that sooner or later open their very own Agency referred to as Yurin and sons.
Eventually we have got fed up with the Red Keds: I desired new challenges, more freedom and funds. It increased to get apparent — arrived to start her Agency.
Maxim Yurin and Vasily Bogdanov
Even though I desired to produce a comic referred to as Yurin and sons, Tulsi convinced me that individuals take some factor serious. First, we’d have loved to discover trends and patterns inside the names of existing agencies — to get referred to as, for example, fruit popular or Grape Nectarin.
I had been afraid the company name Feijoa can in some manner mispronounce. There has been other visits, but we made a decision not to copy someone else’s logic and uncover your individual. Because we opened up in the lamp boutique Agency, though great experience behind, we developed the name using the British idioms little big — small but effective.
We purchased in the friend in the designer website and company identity. And then we have achieved an exciting blue color as well as the constant silly jokes in regards to the orientation and sizes.
Following a speeches at industry conferences I am frequently appropriate participants and respectuous for that music label or ask to deliver greetings for the leader in the musical group Little Big Ilyich. I’m so frustrated with disappointing people, explaining we’ve no relationship for the group, just smile and nod.
Initially we’d run the organization together, nevertheless the account Director Red Keds Alexei Bodrov discovered our plans and preferred in the future along. It absolutely was useful, because inside the legal and financial sides in the business, there’s little we all know. And so the founders increased to get three.
Alex contacting clients for accounts, Finance and workflow, Tulsi for creativeness and article promotion for clients, and i also — for strategy, Analytics and promotion.
The initial clients in the Agency were: Donskoy Tabak, Mail.Ru Group and shopping center Jewel Plaza. Later we won the tenders of Fiat Chrysler Automobiles, such as the next brands: Jeep, Fiat, Alfa Romeo, Chrysler. There is the controls manufacturer Pirelli. With Pirelli and FCA, we are working to this day.
95% in our projects have been in maintenance and promotion of brands in social systems.
We didn’t have to do active looking for clients, telephone calls or mailing. Largely it absolutely was due to some fame founders in the Agency. Working at Red Keds, we Tulsi been positively promoting the projects, tools, and authored relevant articles, visited conferences, workshops introduced. As account Director Alexei had many useful Dating and relationships.
Right after the launch in the Agency we began to inquire about tenders.
Our first big projects could be the Live — action-video quest in Instagram.
Eventually we hired a completely new worker, then one of the first tasks was to make a publication getting a note on 1 September for just about any floral company. She authored a beautiful text, nevertheless the picture is needed not too appropriate.
Apparently, she was trying to find pictures on request like flowers in the gift children to school but did not know the meme. Inside the finish, children from 1 September with regards to the floral company congratulated pedobira (Internet meme — vc.ru.).
We rapidly observed this and removed the publication inside a few momemts. Otherwise, you might be famous, worse than Hamburger King or Aviasales.
Great difficulties we have not experienced. The help of wage be employed in the awesome agencies, good status available on the market and established accounting processes and planning we’re able to stick with a dependable business performance.
Was hurtful situations in regards to the tender. We very often spent days to arrange awesome offers, as well as the tender eventually was cancelled. Recently there’s a scenario once we formally browse the victory, we have prepared an organization to conduct new project, but yesterday the customer mentioned he’d made a decision not to get familiar with SMM.
There has been occasions once we were lazy while using preparation of presentations, visited her safeguard, nothing on wishing, regarding appearance. In the conclusion out of the blue was winning and started to steer the job.
Inside our market the main difficulties arise with free tenders. They spent plenty of effort and funds, and it seems sensible unpredictable. You will find difficulties inside the planning and selection of projects for participation.
Sipping this tender sorrow full, now we are as well as meticulous approach to project selection. For example, an essential face-to-face briefing while using client. Furthermore, there’s a report on queries towards the client, for example, the amount of agencies have some fun playing the competition and who decides. Once the client won’t respond or achieves this incoherently, we do not participate.
We progressively elevated with growing volumes at work. The initial month we did just about everything together. Then hired a web-based copywriter plus a lawyer-accountant. Right after several days began to progressively hire employees, for example, content managers, designers, growth objectives and new customers. General management and promotion of do-it-yourself.
We’ve copywriters, designers, community managers, Internet search engine optimization specialists — only 12 employees. Here are the duties we employ illustrators, photographers, 3D modelers, moderators. We shouldn’t expand they decide to remain a boutique Agency. It’s unlikely we’ll have an overabundance than 20 employees.
Common measurable goal we searching to live in an annual rise in days sales outstanding by 30%. Fortunately, every year we have accomplished. Furthermore, every year we’d have loved to climb greater inside the ranking Tagline. This apparent confirmation from the introduction of our expertise, status and fame. three years of company existence we could enter in the top social media agencies in Russia.
The main difficulty operating a business independent Agency in Russia could be the impracticality from the standard planning, the variability and unpredictability of shoppers.
This happens with current projects. Once the Agency won the tender for SMM and signed a contract for just about any year, it does not imply that it’ll lead the job year and every month to get the amount per anything. In the month the client can transform the customer that will decide to conduct a social media inside. Or even the organization could leave Russia because of sanctions and worldwide politics.
Even additionally towards the Agency”s reasons can very quickly and all of a sudden finish. We are employed to it, so always expect the worst, still be a part of tenders doprodavat and services to current customers, thinking about the most fat is extended-term contracts can anytime finish.
We are happy with our key clients — the crowd, Fiat Chrysler, Pirelli is coping with us are more than three years and don’t wish to change Agency. This is often a extended here i am in the SMM-projects.
We try to check out the development of social systems, the emergence of latest formats and tools also to rapidly offer innovations to customers. For example, a couple of in the past when Facebook introduced the format 360 photos, we immediately implemented a tournament based on this format for that customer Yelli. It absolutely was necessary to examine carefully the 360-photos, to discover and count all the presentation with the cooking. Due to the fact that for several the format was new, your competitors went well despite no compensated promotion.
Recently in Facebook possess the opportunity to include inside the publication in the 3D model. We immediately organized a tournament for your Pirelli.
For several customers we stock not only the appearance campaign in social systems, but additionally helps using SMM would be to resolve serious business problems: collect calls for test drives while growing vehicle sales.
For example, one of the primary business indicators for your Jeep brand in Russia is the quantity of test drives around the special platform of Jeep Territory Moscow. We are already more than a year are ladogeneratory campaign on social media and delivered numerous applications for test-drives each month, growing vehicle sales.
First of all we are embarrassed about the accounts in the Agency in social systems. The initial handful of several days we’d them, develop jokes and contests. Even introduced in the good audience.
Then tasks are greatly elevated, therefore we almost scored. Now there’s only the rare job openings and important news. This kind of shoemaker without footwear.
How you can promote the organization, we every so often write articles and speak at industry conferences. Recently Tulsi has released a music video for your song popular a rap about SMM, but we’re unsure it can benefit.
To start with our competitors is SMM medium and small agencies and agencies with strong social media as well as an advanced knowledge of creativeness, coping with major worldwide brands. For Example, Setters, April, Mosaic, JAMA, Pichesky, Fistashki, Ilove.
Now most brands tend to be intent on social internet marketing, understand its impact on the feel of the business, and possibly directly within the purchase — particularly for medium and small-sized companies.
If earlier it absolutely was simple to meet a medium-sized or large company where a Junior PR Manager, while using left ft leads the social media, now all over the place SMM utilize a professional Agency or possibly a personal unit.
Overall, the SMM marketplace combined with the General trend in the development of social systems grows. We view that there’s lots of new agencies that open including former colleagues from Red Keds or students within our SMM course at school Caviar.
Hard and bitter competition, we do not feel clients and targets for SMM in Moscow missing. With the amount of competitors, we are buddies in addition to share projects and employees.